Market potential and opportunities for commercialization of traditional meat products in North East Hill Region of India

Review (Published online: 05-02-2018)

4. Market potential and opportunities for commercialization of traditional meat products in North East Hill Region of India

G. Kadirvel, Bandita B. Banerjee, Surajit Meitei, S. Doley, Arnab Sen and M. Muthukumar

Veterinary World, 11(2): 118-124

ABSTRACT

The North Eastern (NE) India is renowned for its preference for animal-based food. This region is known for its traditional meat products. However, the popularity of these products remains confined to the specific community/location. The knowledge on the traditional preparation methods is generally passed across generations through practice and word of mouth. The traditional style of preparation and the specific ingredients added to each product makes them unique. In this review, an attempt has been made to identify the initiatives, opportunities, and market potential for commercialization of the traditional meat products. These unique features and properties of the traditional meat products have been highlighted. The commercialization of these products will enhance entrepreneurship development and ensure quality ethnic products to the consumer in the NE hill region of India.

Keywords: commercialization, North East India, meat, products, property, traditional.